Milkgore

Hanna Wullum, known by the world as Kitti Milkgore, carries a quiet intensity that effortlessly weaves through her life, both online and off. To the untrained eye, she might seem like just another face among the endless stream of influencers, but a closer look reveals a woman whose creativity spills over in every corner of her life, particularly through her beauty tutorials and her unique fashion brand.

The first thing that stands out about Hanna—about Milkgore—is how she wears her name. It’s a bit of a riddle, isn’t it? A name like “Milkgore” suggests something raw, untamed, but with a touch of softness, even humor. And like her name, Hanna is a curious blend of delicate and daring. Her presence, both on YouTube and Instagram, isn’t about playing it safe, or about fitting into any prescribed mold. It’s about building, crafting, and sharing pieces of herself with a world that’s eager to consume, but equally ready to be surprised. The world, in all its bright digital noise, has found her: more than 390,000 subscribers to her YouTube channel, and nearly 900,000 Instagram followers attest to that. And still, there’s something profoundly personal about the way she shows up in every post, video, and update. Every caption, every frame of her curated world, feels like an invitation into something real.

Her channel, a self-made cornerstone of beauty and artistry, is not just a source of tutorials but a living, breathing canvas that constantly shifts and evolves with her. She has a gift for taking the mundane—the everyday art of makeup—and turning it into something spectacular. For her followers, it’s not just about getting the perfect winged eyeliner or mastering the “doll” eye makeup look, though she makes it seem effortless. It’s about something more: an invitation to experiment, to take risks, and to see beauty in ways that might have once felt impossible. When Hanna looks into the camera, there’s a familiarity, a warmth in her eyes that suggests this isn’t just a tutorial—this is a glimpse into a world she’s been curating for years. Whether she’s working on a more avant-garde look or offering advice on skincare, her expertise isn’t just in the products she uses, but in the way she brings them to life.

But behind the tutorials and makeup tips lies a more personal layer, one that can’t be ignored. Hanna isn’t just the creator of a YouTube channel—she’s the co-founder of BLURSED / BLRSD*, a clothing and accessory brand she built with her twin sister. The collaboration with her sibling speaks volumes about who Hanna is: grounded, creative, and fiercely loyal. It’s an extension of her ability to make anything beautiful, from makeup to fashion, to the way she builds her personal brand with such care. There’s something refreshingly unpretentious about BLURSED, something that suggests a kind of rebellion against the usual glossy, polished world of fashion. It’s a brand that doesn’t just rely on trends—it creates its own, allowing both the product and the consumer to exist outside the traditional boxes of beauty and style. And through it all, there’s Hanna, with her quiet power, her style that’s as effortlessly bold as it is thoughtful.

Her presence on Instagram, a steady stream of visual delight, often features moments from her life—both personal and professional. You can sense the pulse of her work behind every image, the careful consideration of composition, lighting, and mood. It’s a reflection of her aesthetic vision, a vision that has garnered the attention of hundreds of thousands. But more than that, Hanna’s Instagram is a place for connection. It’s not just a portfolio of pretty pictures; it’s an extension of her personality, her humor, and yes, her vulnerability. She isn’t afraid to show the world her authentic self—the one who, after all the tutorials and fashion photoshoots, still takes a moment to smile at the camera or post a candid moment with her twin sister.

Her popularity didn’t come overnight. Her journey began in 2012, when she started her YouTube channel. But it was the release of her viral makeup tutorial, “Doll eye makeup / how to draw on lashes,” in 2014, that really propelled her into the limelight. With over 2 million views, the video solidified Hanna’s place in the YouTube beauty community. Yet, despite the early success, Hanna didn’t rest on her laurels. Instead, she kept creating—kept finding new ways to push the boundaries of beauty and fashion. She took what was once a hobby and made it a platform for both personal and professional growth. Over the years, she’s remained committed to her craft, building a career that aligns with her values, her creativity, and her vision for the future.

Hanna’s twin sister, too, is an integral part of her journey, the other half of a creative duo that formed BLURSED / BLRSD*. Together, they’ve found a way to merge their creative worlds—one where fashion and beauty intersect—and in doing so, they’ve built something that is distinctly theirs. There’s a quiet strength in that partnership, a balance between their shared ambition and their unique voices. It’s no wonder that so many are drawn to them, to the way they seem to function as both individuals and partners in a collective creative mission.

Despite the very public nature of her online persona, there’s a sense of privacy that surrounds Hanna. She doesn’t give everything away. There’s something carefully guarded about the way she shares pieces of her life, like a painter who shows just enough of their canvas to draw you in, but never quite lets you see the entire picture. That air of mystery is part of what makes her so intriguing. It’s easy to imagine her as a woman of many dimensions, each one more fascinating than the last. The girl who can create a flawless makeup look one moment and then disappear into a world of creative expression the next.

Though she’s been a fixture in the beauty community for years now, Hanna doesn’t seem to rest on her past achievements. Every new post, every new video, feels like a reminder that she’s constantly evolving, constantly challenging herself to do more, to create more, and to share more. Her YouTube tutorials are as much about beauty as they are about ambition, about what it takes to turn a passion into something bigger. And if you watch long enough, you’ll begin to see something deeper: a young woman who has spent the better part of her life turning dreams into reality, one video at a time.

Through it all, Kitti Milkgore is a name that speaks not just to makeup and fashion, but to a life lived with intention and imagination. It’s a reminder that success isn’t just about what you achieve, but about how you bring others along on the journey with you. Whether she’s standing before a camera or behind a design for her brand, Hanna’s story is one of creative rebellion, of pushing past the surface to reveal something truly original.